Making sure learning and improvement is the objective
Everybody wants to do good, but as soon as you introduce fear, everybody just wants to look good. It is your job in the company to start from the top and make clear that the company, especially YOU, want to improve. You should be the living example from which everybody can expect to be treated fairly and justly. The good will be rewarded. The weak will be coached and assisted.
Very important: "walk the talk”! People will hear what you say, but they will LISTEN to what you DO!